Are you a business owner who's planning on attending a tradeshow? Are you looking for ways to sell more while at the event so you can really make the most of your time, and the most of your investment into your exhibition booth and team? Then continue reading for a few strategies that will help you sell more at tradeshows, regardless of what types of events you attend and what industry
your business is in.
Create an Exhibition Stand That Stands Out
Your exhibition stand is really important at a tradeshow because it's the very first thing that people will see as they go walking by. The look of your booth can either attract more people or cause them to keep walking past you without asking about the products and/or services that you have to offer.
Therefore, one of the first strategies you need to employ in order to sell more at your next tradeshow is simply creating a booth that will be attractive, modern, open, and inviting. For the best results, look into stand design by Finesse, as hiring professionals is the most effective way to get a stand that really works.
Be Ready to Get in Front of People
Many business teams make the mistake of sitting down at a table at their exhibition booth and waiting for people to walk over to them before they begin talking with them. Instead, to make more sales, you really need to put yourself in front of as many people as possible. Push your table against the wall of your booth so it can hold all of your promotional materials while you stand and engage with people who come by.
Offer a Freebie
In addition to designing a winning exhibition stand, you also want to offer a freebie that will attract more people to you. After all, everyone loves a freebie, and gimmicks do work. So go ahead and have fresh snacks, candy, coffee, etc. You can even hire someone like a magician or a cartoonist to attract more people to your booth.
Even though you may not initially be attracting people to you because of your products and services, once they're at your booth, you can start your selling process and get them interested in what you have to offer them.
Make Sure Your Team is Properly Trained
The last thing you want to do is represent your company at a tradeshow with a team that isn't fully prepared. Therefore, choose your team carefully and make sure you give them all of the materials and information they need to succeed. You can even practice with them so they can really get the hang of talking to customers for the first time and selling a new product.
With the above tips in mind, you can make your next tradeshow a really successful one and achieve greater sales than ever. As always, do your research into a tradeshow prior to booking your booth in
order to be sure that it will be the right environment for your company and the products or services that you're planning on promoting to the audience there.